Restores teeth to their natural white color, as it is effective in dissolving discolored deposits on the tooth‘s surface of enamel and this is done gently and carefully. Also it provides comprehensive protection against cavities, periodontitis, plaque , bad breath and gives a refreshing breath that lasts for a long time. El-cemed Complete Plus Whitening is ideal toothpaste for those who drink a lot of coffee and tea daily as well as for smokers because all of these are exposed to teeth discoloration. For best results, it is recommended that you use it regularly as you notice the difference from the first time you use it.